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86% of attendees are farm owner and/or operators and 96% are involved in farming.
Show visitors farm an average of 1,714 acres.
Pre-show program distribution within host publication's August issue plus issues distributed at the show.
Odd Years: Program in Prairie Farmer (IL) and Indiana Prairie Farmer.
Even Years: Program in Wallaces Farmer (IA).
Numbers above are based on the post-show survey of attendees from the 2019 event in Decatur, IL.