“We believe that empowering women in agriculture is essential for the industry’s growth. The Women in the Field program celebrates their contributions and provides a platform for meaningful conversations. We look forward to growing this program in the future,” said Emily Mauermann, Farm Progress director of marketing and product development.
SPECIALTY PROGRAM
Farm Progress celebrates women in agriculture at #FPS25
Farm Progress's Women in the Field is excited to host Discover Ag with Natalie Kovarik and Tara Vander Dussen in the Hospitality Building, sponsored by PepsiCo. This dynamic duo will present "Agriculture in the Age of Virality: What Today’s Trends Mean for Tomorrow’s Farms" Wednesday, August 27, 2:00 PM - 2:30 PM on stage followed by a networking reception catered by PepsiCo.
In a world where viral trends, influencer opinions, and cultural moments can shift public perception overnight, agriculture is no longer just about what happens in the field—it’s about what’s happening in the feed. In this engaging keynote, podcast hosts and ag advocates Tara Vander Dussen and Natalie Kovarik unpack the most influential cultural and consumer trends shaping conversations around food, farming, and rural life. From the rise of “Make America Healthy Again” to the obsession with raw milk they’ll explore what today’s culture could mean for the future of agriculture—and how women in agriculture can lean in, not fall behind.
SHOW SCHEDULE
TUESDAY (9/1/26)
8AM - 4PM
WEDNESDAY (9/2/26)
8AM - 4PM
THURSDAY (9/3/26)
8AM - 4PM
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